Richard Amato

For Richard, hospitality isn’t just a career—it’s in his blood. As a third-generation Italian, he grew up surrounded by the rich traditions of food, drink, and community. His journey began behind the bar, where he honed his craft for over a decade, mastering the delicate balance of flavors that transform a good drink into an unforgettable experience.

It was at a hidden speakeasy in Downtown Bradenton, Florida, where inspiration struck. As the general manager, Richard had an eye for the details that elevated a cocktail from ordinary to extraordinary. Yet, one ingredient was always missing: a clean, organic, dye-free maraschino mixer. Nothing on the market met his standards. The artificial, overly sweet options lacked the depth and sophistication needed to complement a true craft cocktail.

Richard, a self-proclaimed bourbon purist, knew that the perfect elixir could bridge the gap between tradition and innovation. It wasn’t just about making a better mixer—it was about preserving the integrity of the spirits he revered.

That’s when fate introduced him to RayJay. The two bonded over their shared passion for mixology, experimenting behind the bar, pushing boundaries, and refining their craft. Together, they set out to create something special—something that honored classic cocktails while elevating modern mixology. After countless nights of testing, tweaking, and perfecting, Amato’s Maraschino Elixir was born.

Crafted with organic ingredients, free from artificial dyes and sweeteners, this elixir is more than just a mixer—it’s a testament to Richard and RayJay’s relentless pursuit of quality. Whether paired with bourbon, gin, or enjoyed on its own, it embodies the art of a perfectly balanced drink.



From a speakeasy in Florida to bars and homes across the country, Amato’s Maraschino Elixir is redefining the cocktail experience—one pour at a time.